Email marketing is one of the most important and effective ways to reach customers. By using cloud applications like Mailchimp and Constant Contact, businesses can easily create and send email campaigns to their subscribers. But which one is better? In this blog post, we will compare Mailchimp and Constant Contact to help you decide which one is right for your business.
Pricing
The pricing of these two cloud applications is quite different. Mailchimp has a freemium model allowing users to sign up for free with limited features and upgrade for more depending on their needs. On the other hand, Constant Contact has no freemium option, and its pricing plans start at a minimum of $20 per month.
Features
Mailchimp and Constant Contact both offer similar features when it comes to email marketing. However, Mailchimp provides more options for automation, allowing users to automate emails based on specific triggers, emails, and behavioral data. Constant Contact is more suitable for small businesses as it provides basic features and is simple to use.
Integration
Mailchimp integrates with numerous popular cloud applications such as Google Analytics, Salesforce, and Shopify, making it a very popular choice. Constant Contact also integrates with numerous applications, but the number of integrations is relatively lower compared to Mailchimp.
Support
Both Mailchimp and Constant Contact provide excellent customer support through email, phone, and chat. Mailchimp, however, has an extensive help center with tutorials and step-by-step guidelines, making it easier for users to navigate the platform.
Conclusion
After comparing Mailchimp and Constant Contact, it's hard to choose one over the other as it depends on each business's unique needs. If you're a small business looking for basic email marketing features, constant contact can be the right choice for you. However, if your business needs more advanced automation features and better integration, Mailchimp is a better option.
We hope this comparison helped you decide which cloud application is best suited for your business's email marketing needs.